Sales Representative Courses. Total amount of training: 120 acad. hours, of which 120 acad. hours are classroom and practical works.

https://inedutop.com/courses/sales-representative-courses/

Learning outcomes

A sales representative trainee performs the following duties:

• organizes presentation of manufacturers, service providers, retailers and wholesalers, both for business partners and for individuals;
• organizes the presentation of products and services, both for business partners and for individuals;
• carries out profitable sales to existing and new customers;
• ensures the fulfillment of the business goal of the represented company;
• creates a base of regular customers and stakeholders;
• is able to make flexible and creative decisions within the framework of the responsibilities and powers granted to him, and taking into account the company’s business goals;
• provides communication and transmission of information between customers and the company he represents;
• has communication, negotiation and time management skills;
• has customer service skills taking into account the satisfaction of the customer’s needs and solving his problems;
• works effectively both independently and in a team.

Course program. Sales Representative Courses online

1. Creation and development of the client base (28 acad. hours)

1.1. Search for new channels and sales opportunities
1.2. Search for new customers. Contact with the client. Preparation and transfer of information about the product and the manufacturing company
1.3. Creating, maintaining and developing a good relationship with the client
1.4. Negotiating with various interested groups or parties
1.5. Search for a suitable solution based on the needs of the client and the capabilities of the company.
1.6. Execution of documentation on the transaction. Preparation of the contract and other documentation

2. Conducting marketing activities (32 acad. hours)

2.1. Analysis of the market situation and needs. Tracking the market situation, collecting information. Selecting data for analysis. Reporting and benchmarking
2.2. Targeted marketing planning. Planning of marketing activities in accordance with the market situation and marketing plan of the company
2.3. Compilation and placement of marketing materials
2.4. Presentation of goods/services
2.5. Conducting marketing activities. Marketing activities, their goals.
2.6. Development of the product and assortment based on market needs.

3. Sales planning and management (40 acad. hours)

3.1. Setting sales goals. Development of sales goals of the company and organization of activities for their implementation
3.2. Organization of sales and distribution of work. Systematic and effective sales planning.
3.3. Solving current problems in the field of sales
3.4. Resource and Inventory Planning. Assessing the availability of resources and inventory. Development of a procurement and sales plan considering the company’s logistics agreements
3.5. Product Categories. Manage product categories. Principles of management of product categories.
3.6. Assortment planning. Development of an assortment of goods/ services. Change of assortment. Organization of shares considering the results of sales and market conditions.
3.7. Price development. Development of prices using appropriate pricing methods and considering the principles of the company
3.8. Ensuring a multidirectional exchange of information. Organization of the transfer of information between the parties to the transaction

4. Sales, fulfillment of sales goals and analysis of sales results (28 acad. hours)

4.1. Organization of the sales process. Sales methods. Sales operations and activities
4.2. Growth/maintenance of market share. Ensuring that existing market share is maintained. Increasing the company’s market share
4.3. Ensuring the efficiency of the sales process. Efficient purchase and sale transaction. Effective Trade Rule
4.4. Analysis of sales results and fulfillment of goals
4.5. Preparation of sales reports
4.6. After-sales service and consultations